Visual Merchandising Guides
This guide explains the whole store change. Window set up, wall case set up, along with product samples for new items they will be receiving in-store. This location carries discounted outlet only product along with the regular full price product. To promote selling outlet only items alongside full priced items we want to showcase displays with these items intermixed with each other. Below is a partial store change, only windows, and instore decals changed for this campaign. Click for larger image.
Below are examples of some signage that I designed for the outlet location. All gift sets, prices, and product picture on the signage below were a collaboration between the buyer and myself.
In-store signage and window signage below.
Kenzie G Designs 